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Children are still mostly shunned by medtech manufacturers and investors despite recent efforts to foster innovation in pediatric care.
March 22, 2013
By: Managing Editor
The operating room wasn’t unusually warm that day, but Robert M. Campbell Jr., M.D., nevertheless began to sweat as he navigated around the tiny upper torso of a baby born without a chest wall. The 6-month-old boy needed a ventilator to breathe and was expected to die unless Mother Nature’s oversight somehow could be fixed. As a professor, Campbell was fully versed in the birth defect that left the dark-haired tot without seven ribs or chest muscles on his right side. He knew the condition—rib agenesis—was relatively rare; he knew it could be accompanied by spina bifida, congenital vertebral fusion, meningocoele or other genetic anomalies; and he understood the syndrome eventually would lead to complications like shifting organs, abnormal lung growth and scoliosis (curvature of the spine). Campbell also knew he was the child’s only hope for survival. His recruiter suspected it as well: Having heard of Campbell’s college engineering background, pediatric general surgeon Melvin Smith, M.D., flagged down Campbell in a hospital corridor and impulsively requested his help. Smith, then affiliated with CHRISTUS Santa Rosa Children’s Hospital in San Antonio, Texas, believed the boy’s condition was treatable due to his strong heart and potentially viable right lung that “just needed a place to work.” Creating such an infrastructure, however, was particularly challenging. Besides lacking expertise in medical device design, manufacturing and production, the doctors had little or no knowledge of federal regulatory requirements or the investment channels available to startup companies and individual innovators. Perhaps the biggest obstacle, though, was the dearth of any existing device that could possibly have saved the boy’s life. The pair briefly considered the Toronto chest wall splint, but Campbell knew the device wouldn’t give the child enough room to aerate his lungs. Thus, Campbell and Smith were forced to improvise a solution. During a delicate but radical nerve-racking procedure on Oct. 3, 1987, the pair built a picket fence-like chest wall of heavy gauge Steinmann fracture pins (a device invented by Swiss surgeon Fritz Steinmann in 1908 and used primarily in adults), inserting three 4-inch-long stainless steel rods vertically and bending those rods around the child’s five remaining ribs near his neck and waist. The rods, Campbell would later recall, were a nightmare to put in: “One slip and I would have torn the axillary artery or damaged the spinal cord…my shoes were filling up with sweat.” Four days after inserting the metal fracture pins, the baby took his first ventilator-free breaths. Campbell and Smith initially were thrilled with the success of the revolutionary surgery, but they also knew their makeshift device was only a temporary fix. The rods they implanted in the infant were too rigid to accommodate future growth; without intervention, the boy’s lung would have no room to grow and his spine would begin to curve again. To truly help this child and others like him, the pair would have to build a better mousetrap—ideally, something that would be both easy to implant and expand through minor surgery. Campbell came up with the consummate design in 10 months, spending about 2,000 hours revising, refining and perfecting the blueprint for the Vertical Expandable Prosthetic Titanium Rib (VEPTR), a device akin to a curtain rod with two moving parts that works like a fracture pin but is easily implantable and expandable. The 12-inch rib is curved (as nature intended), and has three holes that enable surgeons to expand the device in outpatient surgery every six months. In many cases, the progressive lengthening of the VEPTR device can delay the necessity of performing a spinal fusion by several years or more. The second-generation VEPTR II has the same basic design but features additional components such as rib hooks, transverse bars, an S rod and a proximal extension that provide orthopedic surgeons with more options to address juvenile chest wall and/or spinal defects. Comprising titanium (Campbell and his first manufacturing partner chose the material for its biocompatibility, light weight and non-interference with MRI scans), both versions can be implanted in children as young as six months through skeletal maturity, which typically occurs at age 14 for girls and 16 for boys. The first titanium rib went to its fracture-pinned muse on April 19, 1989 (technically, the boy received the second VEPTR—Campbell accidentally broke the first one by repeatedly bending its loops with vice-grips). The success of the boy’s second surgery marked the start of a new chapter in Campbell’s quest to make the VEPTR globally available on a mass-market scale. He and Smith formed the Titanium Rib Project and developed five types of VEPTR procedures for children suffering from thoracic insufficiency syndrome (TIS), a rare condition in which the chest cannot support normal breathing or lung growth. In the summer of 1990, the U.S. Food and Drug Administration (FDA) authorized a sole site feasibility study of the VEPTR device with Techmedica Co. (the original manufacturer) as the sponsor but 14 years passed before the agency gave its official blessing to Campbell’s invention through a humanitarian device exemption (HDE). Since its 1989 debut, the VEPTR has been used to treat hundreds of TIS-afflicted children in more than 25 countries worldwide. The device is now made by DePuy/Synthes. “Back in 1987, there wasn’t much available to treat pediatric chest conditions,” said Campbell, a pediatric orthopedic surgeon and director of the Center for Thoracic Insufficiency Syndrome at the Children’s Hospital of Philadelphia. “There was no suitable fix at the time that would have allowed this child to breathe on his own. If the same situation came up today, there would still be only the VEPTR available to us because it’s the only FDA-approved device for TIS. There’s just not a lot of device choices for any particular condition in pediatrics.” Barriers to Innovation Children have rarely been the beneficiary of medtech innovation. Comprising 30 percent of the general population, a mere 2 percent of deaths and 11 percent of all hospital discharges (excluding newborns), juveniles are, by and large, too small and too healthy a lot to attract much interest from investors or medical device manufacturers. Case in point: Roughly 294,000 Americans under the age of 18 are living with juvenile arthritis or other rheumatic condition, while an estimated 50 million adults (22 percent of the U.S. population) have been diagnosed with the disease, according to National Health Interview Survey data from 2007-2009. Such titanic market chasms (more than 170-fold, between young and older arthritis patients) indubitably influence new product development decision-making. But sick and injured children aren’t that appealing to companies, either—their bodies are a microcosm of biodiversity, each containing its own growth rate, metabolism, heart rate, activity level, chemical composition, protein levels and blood pressure. The medley of physiological data varies according to age, making general treatments difficult, if not impossible, to develop. For instance, younger pediatric patients—neonates, infants and children up to 10 years of age—have higher heart rates than full-grown adults and those aged 11-17. Thus, some devices developed for and used by adults—such as cardiac valves—cannot be used in young children without major redesigns. Similarly, off-the-shelf hip and knee joints generally are too large for kids; even the smallest versions (designed mostly for women and Asian populations) would be inappropriate for young athletes with damaged knee cartilage or those suffering from juvenile arthritis. Comparable differences exist among the various pediatric patient groups as well. Infant-specific devices may not be effective in toddlers and most likely would be useless in teenagers, even if all three groups share conditions or diseases. Such disparity requires medtech firms to develop and test a different product for each patient subpopulation, regardless of their mutual affliction. The unique characteristics of children and the relatively diminutive size of the pediatric market are two of the biggest barriers to pediatric device innovation. “It takes about $30 million to bring a [medical] device to market,” explained Michael G. Vitale, M.D., M.P.H., a Columbia University professor and pediatric spinal surgeon at Morgan Stanley Children’s Hospital in New York, N.Y., who also is a board member of the Pediatric Orthopaedic Society of North America, a Rosemont, Ill.-based organization founded in 1971 to advance orthopedic care for children. “In a market where 3,000 or 4,000 cases can occur each year, it would take a company far longer to recover its investment compared with the adult market,” he continued. “The math just doesn’t work for smaller [patient] populations. If you need $30 million to get your device to market and the size of the market is such that you’ll only make $1 million a year, no business other than a humanitarian group or philanthropic organization is going to be willing to spend $30 million to get back $1 million. There’s not enough of a financial incentive to support the development of pediatric devices so alternate mechanisms and strategies are necessary.” Even when the financial incentive (and desire) exists, though, companies still encounter roadblocks en route to product commercialization. Many firms have trouble recruiting pediatric participants in clinical trials due to parental consent and the difficulty in performing experimental procedures on children. In addition, the various subpopulations can limit the number of young recruits and add to the overall trial cost. As Campbell noted: “For pediatric devices with a limited market, it’s hard to convince investors to spend millions of dollars on a clinical trial. With adult products, it’s different—those devices are used by a lot of people. The market size justifies the cost but with kids it’s a lot tougher to rationalize the expense of a clinical trial. It has become a serious problem.”
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